Successfully launching a new store, product, service or event is no easy task. Getting the word out and connecting to the people most likely to buy your stuff takes a special kind of know-how and intuition, not to mention the smarts to figure out the right offer in the first place. New business owners...

Facebook recently announced the option to add Custom Audiences to your targeting for Facebook Ads. So what does that mean? It means you can upload a customer email or mobile phone list and target those users using Facebook Ads. So why would you want to do this? Well firstly, you may have a way bigger...